Annie's introduces certified-organic rising crust pizza

Jan. 24, 2012

Berkeley, Calif.-based Annie's Inc., a natural and organic food company, has expanded its portfolio to include a frozen pizza line, with a family-sized, certified-organic rising crust pizza.

Available in four flavors including Uncured Pepperoni, Four Cheese, Supreme and Spinach & Mushroom, Annie's organic rising crust features 8 grams of whole grain in every serving. The new pizza is available at Whole Foods Market nationwide.

The company claims this is the first frozen pizza to include a certified-organic rising crust.

"We're excited to expand our line of family favorites with a frozen pizza option crafted just like you would at home, with wholesome organic ingredients," said Sarah Bird, chief mom officer for Annie's. "Our new pizza is made with delicious cheeses, meats and vegetables in popular flavors the whole family can enjoy. It's the taste they crave plus the ingredients you feel good about serving because it's certified-organic and made without artificial colors or flavors."

Uncured Pepperoni Pizza is made with pepperoni free of nitrites and 100 percent real, rBST-free+ mozzarella and provolone cheeses.

Four Cheese Pizza offers a combination of mozzarella, provolone, parmesan and romano cheeses. Supreme Pizza includes Italian sausage, uncured pepperoni, roasted onions, roasted red bell peppers and green bell peppers.

Spinach & Mushroom Pizza features Annie's signature garlic parmesan cream cheese with spinach, Portobello and button mushrooms and diced tomatoes. All four, 11.5-inch inch family-sized varieties are now available in the frozen aisle at Whole Foods Markets nationwide for the suggested price of $9.99.

Through March 23, pizza-lovers are invited to visit Annie's on Facebook, post a photo of a shared happy moment and encourage friends and family to vote. Participants will receive an Annie's product coupon, and the top 10 finalists with the most votes will receive a prize bag filled with Annie's products. One grand prize winner will receive a year's supply of Annie's organic frozen pizza and a $500 gift card to Whole Foods Market.

Read more about food and beverage launches.

Topics: Cheese , Dough , Food & Beverage , Health & Nutrition , Marketing / Branding / Promotion , Pizza Sauce , Pizza Toppings

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