Atkins Nutritionals launches controlled-carb frozen pizza

May 25, 2004

NEW YORK—Atkins Nutritionals, Inc. (ANI) has introduced a new line of controlled-carbohydrate frozen pizzas called Atkins Quick Quisine Pizza.

According to a news release, the three new pizzas--Supreme, Smokehouse and Pepperoni--will be distributed nationwide by Sara Lee Foods.

"As Americans change the way they think about nutrition, it is critical that low-carbohydrate food products deliver what they promise," said Matt Wiant, senior vice president and chief marketing officer for ANI. "These products must not only taste good, but they must also be designed to support scientifically proven nutritional approaches such as Atkins."

Wiant said that simply claiming a food is low-carb doesn't necessarily make it good for consumers.

"Some food companies jumped on the low-carb bandwagon but turned a blind eye to the science behind this nutritional approach," he said. "They are doing a disservice to the American public."

Atkins Quick Quisine Pizza, which contains 70 to 80 percent fewer digestible grams of carbohydrates than traditional pizza, is the latest in a growing line of more than 200 low-carbohydrate foods and nutritional supplements from ANI. It is available in three flavors: Supreme, Smokehouse and Pepperoni. Each single-serving pizza has 11 grams of net carbs (meaning carbohydrates in the form of insoluble fiber are subtracted from the total carbohydrate count.)

The Supreme pizza is topped with Italian sausage, pepperoni, black olives, mushrooms, green and red peppers and onions. The Smokehouse variety is topped with pepperoni, Italian sausage and bacon.

Topics: Dough , Pizza Toppings

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