- WHITE PAPERS
The 50-year-old company flourished elsewhere, as well. Domino’s Pizza Enterprises Limited, which operates the chain in Australia and New Zealand, France, Belgium and The Netherlands, just announced a 16.9 percent increase in its half-yearly results.
According to Australian Food News, Domino’s ANZ’s growth came from strong core operations.
The ANZ market experienced same-store sales growth of 10.9 percent for the first half of the 2011 financial year, Australia’s strongest performance in eight years.
Additionally, its European markets recorded a same-store sales growth of 4.7 percent.
The company added 57 new stores, bringing the total Domino’s outlets to 844, including 536 in Australia and New Zealand and 308 across France, Belgium and The Netherlands.
Domino’s CEO Don Meij said the strong first-half results in ANZ are attributable to successful product launches such as the Square Puff pizza and the Prawn Pizza Range.
In Europe, sales were based on new stores and a more robust online presence. In The Netherlands, for example, online ordering now accounts for 38 percent of all orders.
For the latter part of 2011, the company plans to open 60 new stores and launch its “Better Meatlovers” promotion.