Oct. 23, 2013
Barfresh Food Group Inc., a marketer and distributor of ready-to-blend beverages, including smoothies, shakes and frappes, has acquired the exclusive worldwide patent rights to its ready-to-blend beverage packs. This is in addition to its currently held patent rights in the U.S. and Canada.
With this acquisition, Barfresh gains exclusive rights to service key international markets including but not limited to China, Europe, Japan, Brazil as well as Australia and New Zealand.
"We have developed a robust pipeline of opportunities that we've been advancing with multinational restaurant corporations, foodservice distributors and grocers with whom we are well along in our test marketing and we look forward to detailing as we achieve milestones. Based on conversations with our various partners and the early results in our test markets, we believe that our beverage solutions will be of particular interest to our United States-based customers for their global locations, as well as internationally-based restaurant chains, which makes this acquisition much more timely and valuable," Riccardo Delle Coste, CEO, said in a news release.
The rights acquired by Barfresh include all international patents and trademarks covered under the international Patent Cooperation Treaty.
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