Barfresh partners with RestaurantLink to expand smoothie sales

 
March 8, 2013

Barfresh Food Group, a manufacturer and distributor of ready-to-blend beverages, has signed a marketing agreement with RestaurantLink to market Barfresh Smoothie products to RestaurantLink's thousands of foodservice clients.

"RestaurantLink was established in 1995, and is well-respected in the industry. They specialize in working with regional chains and independent accounts and can quickly help broaden distribution of products such as ours," said Riccardo Delle Coste, CEO of Barfresh.

He expects the company's 20 sales professionals combined with his internal sales force to be instrumental in helping Barfresh achieve its planned growth as it rolls out Barfresh Smoothies in the U.S. this year.

"By the end of the year, we expect the RestaurantLink sales representation for Barfresh products to grow to a team of 35 individuals," Delle Coste said. "As a result, we believe Barfresh can achieve our revenue targets for this year and beyond."

RestaurantLink is already promoting and making Barfresh smoothie products available to its clients and reports that the response has been very positive.

"We are very excited to offer Barfresh Smoothies to our clients," said Richard King, president of RestaurantLink. "The response and feedback we are getting from the Barfresh products is extremely strong. Foodservice operators are looking for ways in which to participate in the growth of the blended beverage segment of the industry and we are very pleased to be able to offer Barfresh to them."

RestaurantLink is a national procurement and support company for foodservice operators. In the beverage category, it currently provides clients with Pepsi Cola, Dr Pepper, CO2 equipment along with several coffee, tea and juice products.

Barfresh is also conducting several major trials of its smoothies at unnamed QSR chains and at a major casino operation. These trials are expected to result in rollouts at additional stores at these chains in the second half of this year and 2014.

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