Better Business Bureau asks Domino's to change ads
June 4, 2009
Brandweek: The National Advertising Division of the Council of Better Business Bureaus has asked Domino's to drop promotional claims regarding its "Oven Baked" sandwich line. The ads claimed that Domino's sandwiches beat Subway's two-to-one in a national taste test. While the taste test only applied to certain sandwiches, the NAD felt consumers might interpret the commercials to mean they applied to all Subway sandwiches.