BJ's finds sweet spot in Texas

 
Feb. 23, 2010
BJ's Restaurants Inc. has announced the opening of its first new restaurant for 2010 in Fort Worth, Texas. The new BJ's Restaurant & Brewhouse is located at the intersection of I-35W and Heritage Trace Parkway at the 625,000-square-foot Alliance Town Center. 
"We are very excited to bring the BJ's restaurant concept to Fort Worth," said Jerry Deitchle, chairman and CEO, in a company statement. "Our new Fort Worth restaurant is our eighth restaurant in the Dallas-Fort Worth Metroplex and our 17th restaurant in the state of Texas, which continues to be a very fertile development ground for the BJ's concept.
 
"We have three more restaurants currently under construction in Texas, of which two are in San Antonio and one is in Houston. We continue to remain on track to open as many as 10 to 11 new restaurants during 2010 and thereby increase our total restaurant operating weeks by approximately 13 percent during the year."

Topics: Business Strategy and Profitability , Franchising & Growth


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