Blaze Fast-Fire'd Pizza targets Detroit for growth

Aug. 20, 2013

California-based Blaze Fast-Fire'd Pizza announced that its franchisee, Blaze Midwest Inc., will open a location in the Detroit suburb of Royal Oak, Mich., in mid-October.

The new, 3,900-square-foot unit will open at 112 S. Main St., and will feature 80 interior seats and an additional patio. Blaze Midwest Inc. is based out of Houghton Lake, Mich.

The Royal Oak restaurant is part of a plan to build 10 Blaze Pizzas in Metro Detroit and throughout Michigan. The Royal Oak location is the first announced by Blaze Midwest Inc. under a recently signed franchise development agreement.

"We're thrilled by the positive response our concept has received, and are excited to be opening our first restaurant," said Rodney Walker, president of Blaze Midwest Inc. "We're looking forward to bringing fast casual pizza to the market and showing Michigan what it has been missing."

Blaze Pizza uses an assembly line format to create artisan pizzas for $6.95.

Read more about franchising and growth.

Topics: Franchising & Growth , Operations Management

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