- WHITE PAPERS
California-based Blaze Pizza has expanded its franchise growth plans based on the success of the company's first two locations.
Sales at Blaze Pizza's Irvine, Calif., location are exceeding expectations, with consistent long lines at both lunch and dinner, according to the company. Blaze's recently opened flagship restaurant, located in Pasadena's Theatre District, experienced an even stronger opening.
Blaze Pizza has two additional Los Angeles-area restaurants currently under development, and expects to have at least 15 locations opened by the end of 2013.
A creation of Elise and Rick Wetzel (founders of Wetzel's Pretzels), Blaze Pizza features a signature dough and recipes developed by Executive Chef and 20-year pizza veteran Bradford Kent, owner of Los Angeles' top-rated Olio Pizzeria and Café. The brand's investors include Maria Shriver, movie producer John Davis and Boston Red Sox co-owner Tom Werner.
Blaze Pizza is registered to franchise in 34 states and is now looking to partner with experienced restaurant operators for its expansion efforts.
"The enthusiasm from guests both in Irvine and Pasadena has been tremendous," said Elise Wetzel, president of Blaze Pizza. "People love the fact that they can enjoy a high quality, artisanal pizza, so quickly and affordably, in a casual, hip dining environment. Blaze Pizza is on its way to becoming a national brand."
Blaze Pizza uses an assembly line format that lets guests customize a signature pizza or create one of their own.
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