Boston Pizza introduces new menu, Starbucks partnership

Sept. 26, 2012

Canada's Boston Pizza International Inc. has introduced a renewed menu featuring 26 new dishes. The menu, which debuted last week at all 340 locations, includes everything from pizza and pasta to wings and burgers.

"Whether guests are enjoying a sporting event or celebrating a family birthday, we want Boston Pizza to be a place where friends and families can gather and enjoy quality time together," said Michael Gray, director of culinary and executive chef. "We spent nearly eight months creating and perfecting the new menu items to make sure they would please our guests and leave them feeling happy."

New offerings include Pulled Pork Pizza, The Meatball Grinder Sandwich, Chipotle Chicken Club, a Calamari appetizer, Pizza Spring Rolls, S'mores Pizza and The Panookie Cookie Dessert.

"The new menu builds on Boston Pizza's reputation for satisfying Canadian cravings with high quality, sophisticated flavors and variety," Gray said. "We are constantly striving to exceed our guests' expectations and this new menu speaks to our success as Canada's largest casual dining chain."

Boston Pizza has also announced a new partnership with Starbucks. Participating restaurants in British Columbia, Northern Alberta, Quebec and Atlantic Canada will offer Starbucks Blonde Roast, a new light roast coffee, in addition to decaffeinated medium roast coffee and Tazo premium teas with the rest of the country coming on board in 2013.

Additionally, in October, Boston Pizza will roll-out a new kids program designed to spark family interaction at the table and provide children with a more meaningful dining experience. To complement this program, the Kids Cards fundraiser kicks-off Oct. 1, raising money for the Boston Pizza Foundation. Guests can purchase a Kids Card for a minimum donation of $5 and receive five free kids' meals.

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Topics: Customer Service / Experience , Food & Beverage , Marketing / Branding / Promotion , Operations Management

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