- WHITE PAPERS
Boston Pizza turns 50 this summer and to celebrate, the chain has launched a special anniversary menu featuring classics such as Popeye Pizza and Sombrero Pizza, as well as new offerings, including the Cubano Pizza, Californian BLT Pizza and the Chocolate Doughcano.
The anniversary menu is available now through Aug. 17.
Boston Pizza has also launched a contest giving away 50 pizza parties (valued at $2,500) — one for each of its 50 years.
“For half a century, we’ve celebrated birthdays, winning goals, team championships and long weekends with our loyal guests,” EVP of Marketing, Steve Silverstone, said in a news release. “This summer we’re excited to have our guests celebrate our big 5–0 with us.”
The celebration began this week with the launch of the pizza party contest. Every in-store or takeout/delivery receipt includes a code that can be entered online at BPPizzaParty.com for a chance to win one of 50 pizza parties. Winners will have the chance to customize their party theme, choose the menu and invite up to 30 friends.
Popeye Pizza is made with spinach, roasted garlic, mozzarella and feta cheese, and the Sombrero Pizza features a combination of refried beans, crushed chilies, taco beef and mozzarella, topped with iceberg lettuce, fresh diced tomatoes, cheddar and a drizzle of ranch dressing.
The Californian BLT Thin Crust Pizza is topped with mozzarella, bacon, balsamic-dressed arugula, fresh diced tomatoes and guacamole mayo.
The Cubano pizza is a sandwich-inspired pizza made with sliced ham, pulled pork, mozzarella, spicy honey mustard and red onions. And the Chocolate Doughcano features chocolate mousse with chunks of cheesecake, caramel, toffee, pecans and almonds wrapped in Boston Pizza’s signature pizza dough.
Guests can also toast Boston Pizza’s 50th anniversary with a pint of Golden Anniversary Pale Ale, specially crafted for Boston Pizza by Molson Coors, or one of two new mojitos — the Arctic Mojito with white rum, mint and fresh lime or Lemon Tea Mojito, a non-alcoholic mix of muddled lemon and fresh mint, iced tea and a splash of soda.
For the brand's official anniverary on Aug. 12, all individual-size pizzas will be sold for $5 at all Boston Pizza locations.
Today marks the launch of an integrated, national campaign that includes a 30-second TV spot introducing fictional character Liz Falcon, a Professional Pizza Party Planner. In addition to the 30-second spot, the integrated campaign includes online display ads, social media and public relations.