- WHITE PAPERS
Boston Pizza officially marks its 50th anniversary on Aug. 12. To celebrate, the Canadian-based brand will offer guests their choice of any individual-size pizza for $5 all day.
The brand's individual-size or "Indy" pizzas are made-to-order.
"When it comes to celebrating, we like to do it with our delicious pizza," CEO Mark Pacinda said in a news release. "Over the years some things have changed, but our gourmet pizza has been a mainstay since we opened our first location in Edmonton in 1964. Thousands of Canadians have celebrated their own birthdays and milestones at Boston Pizza and now it's our turn to invite them to our biggest celebration yet."
Earlier this summer, Boston Pizza launched a special anniversary menu featuring classics such as the Popeye Pizza and the Sombrero Pizza, as well as new products such as the Cubano Pizza, Californian BLT Pizza and the Chocolate Doughcano.
Topics: Marketing / Branding / Promotion