Boston Pizza partners with targeted media firm

Feb. 11, 2013

Zoom Media Inc. has partnered with the Boston Pizza chain across the province of Quebec. Zoom Media's sales and venue development teams have been working closely with Boston Pizza for more than six months to finalize the terms of this agreement.

Boston Pizza's partnership with the targeted lifestyle media firm will leverage the chain's 50th anniversary next year, as well as NHL season.

With the addition of more than 25 Boston Pizza restaurants in markets throughout Quebec, Zoom Media expands its network delivering 14 million-plus weekly impressions. The chain offers advertisers reach amongst its core audience of 25 to 54 year olds in a casual and social environment (sports bar and restaurant) where consumers are in a "positive mindset and receptive to advertising messages," according to Zoom Media.

"Timing could not be better; with the return of NHL hockey, advertisers can benefit from the increased traffic coming from excited sports enthusiasts ready for game night at Boston Pizza," said Éric Fortin, vice president, Operations and Development, Zoom Media.

Read more about marketing and advertising.

Topics: Marketing , Marketing / Branding / Promotion

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