Boston Pizza shows its Canadian loyalty for NHL playoffs

April 17, 2011

The Montreal Canadiens and Boston Bruins will face off tonight in game three of the NHL playoffs  and Boston Pizza has made it clear where its loyalties lay.

According to the Montreal Gazette, Boston Pizza temporarily changed its name to "Montreal Pizza" last week, including on its website.

Twenty-six Montreal area restaurants were changed as the playoff series began April 14. An image of the company's logo last week had the word "Boston" crossed out and was replaced by "Montreal."

Additionally, the company took out ads in area newspapers with the name change, along with the words Fier partisan, French for proud supporter.

Topics: Marketing , Marketing / Branding / Promotion , Operations Management

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