Boston's combines two American classics for new Pizzaburger

Aug. 20, 2013

Boston's Restaurant & Sports Bar will launch its newest menu item — the Pizzaburger — on Aug. 26.

The item starts with handmade pizza dough and is layered with Boston's signature pizza sauce, freshly grated cheeses and, for meat-lovers, pepperoni and bacon. A half-pound Angus burger is then covered with more signature sauce, wrapped in the pizza dough and baked.

Customers have the option between the Five-Cheese or Pepperoni & Bacon.

"Some things just belong together, and the Pizzaburger, first introduced by our sister company Boston Pizza in Canada, is our take on the perfect food combination," said Mike Best, chief operating officer of Boston's Restaurant & Sports Bar. "Our customers crave diverse, robust flavors and the Pizzaburger offers just that. It is sure to be a crowd pleaser."

The company plans to launch a social media component of the campaign that will include a contest and prize for consumers while playing off the trend of online dating. Boston's will also be promoting the campaign through digital videos and in-store signage highlighting the Pizzaburger.

Read more about food and beverage innovations.

Topics: Food & Beverage , Marketing / Branding / Promotion

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