Boston's heart-shaped pizzas to benefit St. Jude's

 
Jan. 16, 2013

From Feb. 4-17, Boston's Restaurant & Sports locations nationwide will collect proceeds from heart-shaped pizzas to support charities including St. Jude Children's Research Hospital.

The restaurants also will offer special dessert options such as red velvet cheesecake, along with paper hearts available for purchase. In addition, the restaurant will offer the following for a limited time:

  • Feb. 11-17: Pizza Week: $1 from the sale of every pizza and flatbread will be donated to the charity of choice.
  • Feb. 13-15: Heart-Shaped Pizzas: All pizzas will be transformed into heart-shaped creations in honor of Valentine's Day.

Boston's 15th annual Boston's Cares fundraising campaign has raised more than $600,000 in support of charities across the U.S. In addition to the national charity, several Boston's locations have selected local charities to support during the campaign.

"Charitable contributions to organizations such as St. Jude are very important to the Boston's family," said Mike Best, chief operating officer of Boston's Restaurant & Sports Bar. "We are committed to helping in any way we can. Last year we were able to raise close to $60,000, and we hope to top that number this year."

All 40 locations are participating in this year's fundraiser.

Read more about cause marketing.


Topics: Marketing / Branding / Promotion , Social Responsibility


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