Boston's launches gluten-free dessert for St. Jude's fundraiser

Jan. 17, 2012

Dallas-based Boston's Restaurant & Sports Bar has launched its annual Boston's Cares fundraising campaign. Boston's is partnering with St. Jude Children's Research Hospital to support its efforts in pioneering research and treatment of children with cancer and other deadly diseases.

In addition, several Boston's locations have selected local charities to support during the 2012 Boston's Cares campaign.

The annual Boston's Cares promotion began Jan. 9 in all of Boston's U.S. locations and runs through Feb. 26. Special menu dessert options include red velvet cheesecake, and, for the first time, Boston's is introducing a gluten-free dessert – brownie a la mode.

Heart-shaped pizzas will be available Valentine's Day weekend, Feb. 11-14. Boston's will donate $1 from each of the specialty menu desserts and heart-shaped pizzas sold and will sell customizable paper heart valentines for $1.

Throughout the past 13 years, Boston's has donated more than $550,000 to support local charities.

"Giving back to charitable organizations is a long-standing tradition of Boston's Restaurant & Sports Bar," said Mike Best, Boston's chief operating officer.

Local charities benefiting from the Boston's Cares 2012 fundraiser include: American Heart Association; Alliance for a Violence-Free Anoka County; Children's Miracle Network; CHRISTUS Santa Rosa Children's Hospital; Diabetes, Inc.; Education Foundation of Collier County; Faribault Food Shelf;; Humane Society; Joel's Place; Juvenile Diabetes Research Foundation; Kidd's Kids; Mid Ohio Food Bank; and Mike's Guardian Eagle Foundation.

Read more about cause marketing efforts.

Topics: Food & Beverage , Marketing / Branding / Promotion , Operations Management

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