Boston’s opens first new restaurants in over a year

Aug. 17, 2010

Dallas-based Boston's Restaurant & Sports Bar, a full-service, pizza-themed, casual dining restaurant and sports bar, is expanding with three new locations set to open before the end of this year. The new restaurants will be located in Houston, Texas, Naples, Fla., and Ciudad del Carmen, Campeche (Mexico).

These new openings signify the concept’s new growth plans. Boston's did not open any new locations in 2009. In July, the restaurant and sports bar concept debuted a menu makeover, including a “Healthy Hits” section.

Boston's first Houston restaurant is set to open in September. Located in northwest Houston, this new location is a conversion of a former Bennigan’s property. Slated for a November opening, the new Naples restaurant will be Boston’s third location in Florida. Boston’s is continuing expansion into Ciudad del Carmen, as its third location in the Mexico market.

“The opening of three new locations this year demonstrates Boston’s vision for strategic growth in key markets around the country,” said Mike Best, chief operating officer. “We are committed to providing our Guests with an excellent dining experience and our franchisees with a long-term investment opportunity.”

With 54 restaurants now open and operating throughout the United States and Mexico, Boston’s features many unique traits that set it apart from other local dining venues, including two distinctive experiences under one roof. Guests enjoy the upbeat, casual dining atmosphere that is perfect for individuals, families, teams and groups of all ages. The lively, sports-themed bar features local sports memorabilia and flat-screen televisions to showcase sports and events.

“At Boston’s, our goal is to provide franchisees with world-class training and franchise support,” added Best. “Our franchisees get much more than a great concept; we assist with site selection, market evaluation and provide prototype plans and construction management expertise.”

Boston’s menu promises something for everyone with gourmet pizzas and pasta, along with a wide variety of other great dishes, such as wings, ribs, burgers, entree size salads and sandwiches, and one of the largest kid's menus you will find anywhere. Boston’s also has a wide selection of choices for the health conscience on its “Healthy Hits” menu and gluten-free pizza for guests who suffer with Celiac Disease or are gluten intolerant.


Topics: Business Strategy and Profitability , Franchising & Growth , Marketing / Branding / Promotion

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