Boston's Restaurant fundraiser launched to support No Kid Hungry

 
Feb. 4, 2014

Boston's Restaurant and Sports Bar is hosting its 16th annual Boston's Cares fundraising campaign now through Feb. 23. During this time, select Boston's locations across the U.S. will collect proceeds from the sale of Gourmet Pizzas in addition to guest donations for the Boston's Pizza Foundation in support of Share Our Strength's No Kid Hungry campaign.

According to a news release, the Dallas-based brand hopes to raise $40,000 for the national charity through the sale of Heart-Shaped Pizzas, which will be available through Feb. 15.

Boston's will offer a variety of opportunities for guests to donate during February, including:

  • Feb. 3-23: $1 from the sale of every gourmet pizza
  • Feb. 3-23: "Donation forms" at the table (guests can choose donation amount)
  • Feb. 13-15: $1 from the sale of every individual, small and medium size Heart-Shaped Pizza (these pizzas will be available to celebrate Valentine's Day)

"At Boston's, we have a long-standing tradition of charitable giving and we pride ourselves on doing our part to help those in need," said Troy Cooper, chief operating officer of Boston's Restaurant & Sports Bar. "By partnering with an organization such as Share Our Strength and its No Kid Hungry campaign, whose goal is to eliminate childhood hunger across the nation, we know we are making a significant impact in the lives of people in our communities."

Read more about cause marketing.


Topics: Marketing / Branding / Promotion , Social Responsibility


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