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More than eight out of 10 Canadian consumers (82 percent) say they eat breakfast at least sometimes, and 32 percent say that they always eat breakfast, according to new research from Technomic. The marketing research firm has identified opportunities for Canadian concepts to drive breakfast daypart sales.
For example, according to a news release, 43 percent of Canadian breakfast consumers told Technomic they skip breakfast at least once a week. To help lure these customers, and drive incremental traffic and sales, foodservice operators should tailor breakfast programs to meet consumers' most important needs, including convenience, value, health and variety.
"There are opportunities to increase breakfast traffic in each restaurant segment," said Darren Tristano, EVP of Technomic Inc. "But in order to do so, operators must highlight their strengths. Limited-service breakfast customers tell us that value menus, breakfast sandwiches and portability are important to them, while overall menu variety, all-day breakfast items and kids' breakfast options are particularly important to full-service breakfast consumers. Zeroing in on the core needs of your breakfast customer is integral to building the daypart's success."
Other highlights from Technomic's Canadian Breakfast Consumer Trend Report include:
Read more about restaurant trends.
Topics: Trends / Statistics
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