Business is rolling for Canadian pizza shops on wheels

May 13, 2003

OAKBANK, Alberta -- There's nothing like that new-car aroma, but Steve Moynes' trucks smell even better.

According to the Winnipeg Sun, two years ago Moynes began converting package delivery trucks, such as those used by Federal Express, into mobile pizza kitchens and opened Expressway Pizza.

Today his business prepares and delivers pies to customers in rural communities -- while moving down the road.

"We are actually cooking the pizza and delivering it at the same time," explained Moynes, the former owner of Mr. Tubesteak. "We've got no restaurant. You're on the move all the time and you don't need delivery drivers, so it's a really low-overhead business."

The business truly is a family affair. On many occasions Moynes' 12-year-old daughter answers the phones, while his wife bakes pizzas, his son makes dough and he drives the van.

Sisters Nicky Jarosz and Bernadette Cooke, with the help of their husbands, children, nephews and nieces, began running a truck in Stonewall two months ago.

"We've learned how to stand when the truck is moving," Cooke said with a grin, standing in the mobile kitchen. "We've been very busy."

Moynes' business generated near-instant demand has become a success.

"We're having lots of fun and it's really been accepted well," said Moynes, who has since added trucks in Lorette, Gimli, Beausejour and Birds Hill, and will soon have one in Lac du Bonnet. "We're looking at eventually having 20 trucks in the province."

The report said Moynes has a prospective partner in Saskatchewan, and that he wants to expand the business into Alberta and British Columbia.

Moynes has targeted rural communities lacking name-brand pizza companies and with populations of about 3,000.

The trucks stay largely in town, but will meet customers a few miles out of town. On weekdays, Expressway trucks from Stonewall and Oakbank cater to schools and special events in Winnipeg, but they're always back to their rural communities by 4 p.m. for home deliveries.

Not an inch is spared inside the trucks. Inside is a pizza oven, dough sheeter, a freezer that doubles as a desktop, pans hanging from the ceiling and cupboards filled with ingredients.

"It's really funny," Moynes said. "When we deliver pizza to people, they want to come out and see the truck."

Topics: Marketing , Operations Management

Sponsored Links:

Related Content

Latest Content

comments powered by Disqus