California Pizza Kitchen introduces new beverage menu

 
Feb. 28, 2013

California Pizza Kitchen has launched a new beverage series that includes wine flights, new craft beer offerings and the introduction of a Diet Pepsi Mixology program.

Each new progressive wine flight includes a sampling of three 3-ounce pours for $12, and guests can choose from a list of whites, reds and "adventurous" wines that highlight a range of flavors from around the world. All red, white and adventurous wines by the glass are also available in 6- or 9-ounce pours.

California Pizza Kitchen also expanded its beer selection to include several new craft beers such as Crispin Artisinal Cider, Newcastle Brown Ale, Arrogant Bastard Ale and Rogue Brutal IPA, all served in 22-ounce bottles. Additionally, all draft beers will now be served as 18-ounce pours.

The chain has also introduced The Diet Pepsi Mixology program, which offers original flavors in lower-calorie combinations. Guests will have the opportunity to choose from three beverage combinations: Berry Lean, a combination of SoBe Lean, fresh blueberries, passion fruit, blood orange and pomegranate mélange; Blueberry Lime, a combination of blueberries, lime and Diet Pepsi; and the Dark and Red, which combines pomegranates, blood oranges and Diet Pepsi.

"Our goal is to continually provide our guests with menu options that they can't find anywhere else, and we believe that we are doing just that with the addition of new beverages like craft beers, wine flights and The Diet Pepsi Mixology program," said G.J. Hart, CEO for California Pizza Kitchen. "We take great pride in our food and believe that the new drink additions are a great complement to our existing menu."

The new beverage program is available at all California Pizza Kitchen locations.

Read more about food and beverage introductions.


Topics: Food & Beverage , Marketing / Branding / Promotion , Research & Development / Innovation


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