California Pizza Kitchen opens QSR concept at rest stop

 
May 12, 2010
California Pizza Kitchen has announced the opening of its first travel plaza location in the newly redeveloped King of Prussia Service Plaza in Philadelphia. The location is operated by CPK franchise partner HMSHost.
 
"We have a great partnership with HMSHost and have enjoyed working with them to successfully bring CPK restaurants to numerous airports across the country," said Rick Rosenfield and Larry Flax, co-founders of California Pizza Kitchen, in a company statement. "We look forward to further expanding the CPK brand into this new arena of travel plazas as an additional avenue to provide our great food to guests in a convenient way."
 
The new 1,000 square-foot CPK restaurant will neighbor the Pennsylvania Welcome Center, which provides information about Pennsylvania's cultural, historical, private and scenic attractions as well as the latest road and weather conditions.
 
Travelers will be able to order from a specialized selection of CPK's most popular pizzas, pastas, soups, salads and panini sandwiches including the Original BBQ Chicken Pizza and Chicken Tequila Fettuccine. For guests needing to quickly resume their travel, the new CPK will have a variety of salads and sandwiches available in a convenient "Grab ‘n' Go" case. Hours of operation will be from 10 a.m. to 10 p.m. daily.
 

Topics: Business Strategy and Profitability , California Pizza Kitchen , Operations Management


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