Canada's Topper's Pizza marks 30th anniversary

July 16, 2012

Throughout July, Ontario-based Topper's Pizza is celebrating its 30th anniversary by offering fans the chance to win free pizza for a year, a 50-inch television and more.

Also to commemorate the 30-year milestone, Topper's is offering the same deal it offered when it first opened – a large pizza with five free toppings for $12. The deal will be available until the end of July.

"We believe the communities we serve are as unique as the Topper's organization where there's a strong emphasis on family values and hard work," said Topper's president Keith Toppazzini. "This is our way of saying thank you for everyone's support and loyalty."

Additional contests include a scratch-to-win contest on pick-up orders for anyone ordering a Topper's Pizza during July. Everyone who plays will win a prize ranging from a free 350 ml bottle of dip to free Topper's Sticks to a free small five-topping pizza.

The free-pizza-for-a-year contest is already underway. To take part in this contest, fans are asked to submit a photo of a favorite celebratory moment and post it to the Topper's Pizza Canada Facebook wall. The fan who receives the most likes for his/her photo for that day will win. Winners' names are posted on the Facebook page the following day at 10 a.m. That day's winner is automatically entered into an end-of-month drawing to win the grand prize 50-inch flat screen television.

Read more about marketing and promotional campaigns.

Topics: Food & Beverage , Marketing / Branding / Promotion , Online / Mobile / Social , Operations Management

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