Casey's Halloween promotion raises $1M for St. Jude

 
Nov. 13, 2012

Casey's General Stores Inc. raised $1,015,466 during October in support of St. Jude's Children's Research Hospital. This amount surpassed the company's goal of $700,000.

Throughout the month, customers showed their support by donating $1 for a pumpkin pin-up at any Casey's store. In addition, MillerCoors donated 20 cents per case of Coors Light and Miller Lite sold in October at Casey's locations, which totaled $24,688.

"We are thrilled with the results of our St. Jude Halloween Promotion and want to thank and recognize our customers for their contributions," said Robert J. Myers, president and CEO of Casey's. "With the generous support of our customers and partner, MillerCoors, we help ensure that no child is ever turned away from treatment at St. Jude."

Casey's has partnered with St. Jude for the last 12 years with customer donations and partner sponsorships reaching more than $4.3 million during that time.

Read more about cause marketing.


Topics: Marketing / Branding / Promotion , Operations Management , Social Responsibility


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