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Easy Ice, which provides restaurants with ice via monthly subscription service, and "Restaurant:Impossible's" Chef Robert Irvine are teaming up to stop restaurant owners from pouring almost a billion dollars a year into ice machine purchases, according to a company press release. Irvine is now a spokesperson and an adviser to the company that aims to fill all the ice needs of restaurants that usually spend "thousands of capital dollars for a high-maintenance" ice machine.
Under the Easy Ice subscription model, the company provides the ice machine, water filters and the service for a fixed monthly fee.
Breaking the ice
Easy Ice and Chef Irvine got together on the set of "Restaurant:Impossible," where Irvine makes over a restaurant in 48 hours while spending less than $10,000. The show is in its sixth season on The Food Network.
After Easy Ice solved an ice machine problem for a Restaurant:Impossible customer, Irvine said he realized the potential.
"Easy Ice helps businesses succeed by giving them a smart alternative to buying a commercial ice maker. I love the concept. It fits perfectly with what I do: help businesses make smarter decisions so they can achieve success," he said.
Ice machines, like dishwashers, have long been viewed as the biggest hassle in the kitchen, said John Mahlmeister, CMO and co-founder of Easy Ice.
"Businesses select Easy Ice so they can focus on what they do best," he said. "Smart owners know where they can make a difference, and owning an ice machine doesn't pencil out. That's why Chef Irvine is a perfect fit for our business. He's a no-nonsense guy with an incredible track record of success. We are excited about what Robert and Easy Ice can accomplish together."
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