Christina Aguilera offers voice for Yum! Brands' PSA

Aug. 1, 2012

Yum! Brands, parent of KFC, Pizza Hut and Taco Bell, has announced that multi-Grammy Award winner Christina Aguilera will lend her voice for a new public service announcement for the company's World Hunger Relief effort that benefits the United Nations World Food Programme (WFP) and other hunger relief agencies.

Aguilera will appear in the new PSA as well as in advertising, online efforts and posters made possible by KFC, Pizza Hut and Taco Bell to be released this fall. She has served as global spokesperson for Yum! Brands' World Hunger Relief effort since 2009 where her participation has helped raise millions for WFP and other hunger relief agencies. She also serves as an "Ambassador Against Hunger" for WFP where she has traveled on relief trips with the organization to Haiti and Guatemala.

"I'm excited about my new PSA for Yum! Brands' World Hunger Relief effort this fall using my voice for good to help feed millions of children who go to bed hungry every night," Aguilera said. "I hope to inspire others to use their voice for good and move millions of people from hunger to hope."

Yum! Brands' annual fall World Hunger Relief effort spans more than 120 countries, nearly 38,000 KFC, Pizza Hut and Taco Bell restaurants and more than 1 million employees. Consumers can visit or donate in the restaurants this fall. Every U.S. dollar raised will go directly toward WFP's operations to fight hunger around the world.

"We are extremely thankful for Christina's passion to help us raise attention to the critical global hunger problem, inspire others to become part of the solution and save millions of lives," said David Novak, Chairman and CEO, Yum! Brands.

Read more about cause marketing.

Topics: Marketing / Branding / Promotion , Online / Mobile / Social , Operations Management , Pizza Hut , Social Responsibility

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