Chuck E. Cheese introduces Rise of the Guardians promo

March 15, 2013

Inside select copies of DreamWorks Animation's Rise of the Guardians, which debuted in November, are special Chuck E. Cheese offers.

Among them, according to the Mommy Factor blog, is 100 tokens for $20 — or a value of 25 free tokens.

From the story:

"We're always looking to expand the reach of the Chuck E. Cheese's brand through partnerships that help exemplify our company's dedication to preserving the memories and special moments that children and families make together every day," said Scott McDaniel, chief marketing officer, Chuck E. Cheese's. "Much like the theme of Rise of the Guardians, Chuck E. Cheese's is about protecting special childhood memories, and movies are a great way for children to hang out, relax with their family and enjoy the worry-free life of being young."

Read more about marketing, branding and promotions.

Topics: Chuck E. Cheese's Pizza , Marketing / Branding / Promotion

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