Chuck E. Cheese's adds 'Magic Ticket' incentive to birthday parties

Jan. 17, 2012

Chuck E. Cheese's has added a Magic Ticket to its popular Ticket Blaster game, which is included with the chain's popular reserved birthday party packages.

In addition to catching as many tickets as they can, children who grab the Magic Ticket while it swirls around them in the Ticket Blaster will win 1,000 additional tickets to redeem for prizes and presents at the end of their party.

"We know how important birthday celebrations and traditions are to our guests, and they're just as important to us – we even celebrate half birthdays," said Scott McDaniel, chief marketing officer. "The Ticket Blaster experience has become synonymous with Chuck E. Cheese's birthday parties, and the kids really look forward to participating. By adding the Magic Ticket, we're hoping to make one of their favorite birthday traditions 1,000-times more special and memorable."

Chuck E. Cheese's birthday parties can be reserved online, with printable or email invitations. Party organizers also can call the nearest store as early as 90 days in advance to reserve a party package that includes the Ticket Blaster and Magic Ticket experience.

All details, from the number of tokens to the pizza orders, will be prepared by Chuck E. Cheese's staff.

Children can practice collecting tickets by playing the virtual version of Ticket Blaster at Chuck E-Games, the chain's online arcade. By playing the online game, they can win a voucher for up to 30 additional tickets to give them a head-start on prize-winning before their birthday party or next visit.

Read more about customer experience.

Topics: Chuck E. Cheese's Pizza , Customer Service / Experience , Online / Mobile / Social

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