Chuck E. Cheese’s expands to Mexico

March 27, 2011

CEC Entertainment Inc. has announced the development of 10 Chuck E. Cheese’s restaurants in Northeastern Mexico by franchise company CECFranquicias S.A. de C.V. The units mark the company’s first presence in the country in its more than 30-year history.

Throughout the next five years, Chuck E. Cheese’s will open in the cities of Monterrey, Torreon, Gomez Palacio, Tampico, Saltillo and Ciudad Victoria.

"The opportunity to become a part of the Chuck E. Cheese's family is a venture that our corporate group could not be more thrilled about," said Luis Guzman, chief executive officer of CECFranquicias S.A. de C.V. "Families everywhere appreciate and love the Chuck E. Cheese's concept."

The chain exists in seven countries and territories worldwide.

"International development provides us with a significant long-term growth opportunity because of the strength of our brand and earnings model," said Michael H. Magusiak, president and CEO of CEC Entertainment Inc. "As we continue to expand globally, it is important to seek partnerships with people like Luis Guzman and his team who share the same passion, commitment and dedication we have for providing the best experiences for our guests at every Chuck E. Cheese's."


Topics: Chuck E. Cheese's Pizza , Franchising & Growth , Operations Management

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