Chuck E. Cheese's new international units include coffee bars

 
March 13, 2014

Chuck E. Cheese's has opened new locations in Mexico City, Mexico, and Riyadh, Saudi Arabia, as part of its plan to open more than 80 international franchise locations within the next six years.

According to a news release, these openings bring the brand's store count outside of the U.S. and Canada to 21, with 10 more expected to open this year, including a debut in Trinidad.

"In the last few years, we've become very passionate about and focused on the expansion of our international franchise program," said Roger Cardinale, president of CEC Entertainment's International Division. "The Chuck E. Cheese character and brand are recognized throughout popular culture worldwide as being synonymous with family fun, food, games and celebrations, and we're excited to be working closely with dedicated partners that can help us meet the demand for Chuck E. Cheese's entertainment in places that are eager to welcome us."

The new Mexico City Chuck E. Cheese's, first in the city and second in the country, includes new features such as a coffee bar and an upstairs area with private party rooms available as part of a new premium party package. The menu includes a Mexican-style pizza topped with chorizo sausage and jalapeños.

Guests in Riyadh, the fifth restaurant under the Chuck E. Cheese's umbrella in Saudi Arabia, will also find a local favorite seafood-style pizza on the menu and coffee and pastries at an in-store coffee bar.


Topics: Chuck E. Cheese's Pizza , Food & Beverage , Franchising & Growth


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