Chuck E. Cheese's Pizza, DreamWorks partner to promo Over The Hedge

Sept. 21, 2006
IRVING, Texas — Chuck E. Cheese's Pizza and DreamWorks Animation SKG have teamed up to promote the Oct. 17 DVD release of DreamWorks' animated hit Over The Hedge.
According to a news release, as part of the promotion, which starts Oct. 1, Chuck E. Cheese's 500 restaurants across the country will unveil their first-ever special-edition tokens featuring some of the movie's favorite characters including RJ, Verne, Hammy, Stella and Ozzie. The tokens are included with special in-store food, drink and game bundles, as well as packaged in specially marked Over The Hedge DVDs on sale at Toys 'R Us stores beginning Oct. 17.
Chuck E. Cheese's restaurants also will incorporate an Over The Hedge video presentation as part of its regular show.
"We're very excited to team with DreamWorks, one of the top ranked and highly respected family entertainment animation companies in the world," said Brenda Holloway, marketing manager, CEC Entertainment, parent of Chuck E. Cheese's. "This partnership makes a lot of sense because the movie is upbeat, highly entertaining and fun for the entire family."

Topics: Chuck E. Cheese's Pizza , Marketing

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