In celebration of their 25th Anniversary, CiCi's Pizza is rolling back its buffet price to just $3.99 through Feb. 28. The anniversary price is a way to thank CiCi's loyal guests while providing an unbeatable deal for those unfamiliar to the hot and fresh endless buffet, according to a company statement. The 25th Anniversary celebration is supported by television creative developed by Deutsch LA, which begins airing Feb. 17.
"For the last 25 years, our guests have grown to know us as a brand that offers endless flavor, endless variety and endless value," said Michael Shumsky, CEO of CiCi's Pizza. "We're so thankful to all of our loyal guests, who are the reason we remain a strong brand and a successful franchise concept. We look forward to delivering our brand promise for another quarter of a century."