CiCi's hosts Pizza Party Pay Day

May 17, 2009
COPPELL, Texas — CiCi's Pizza has announced more than 50 winners from its Pizza Party Pay Day campaign. From February through April 2009, CiCi's hosted school fundraisers giving back 10 percent to each school and qualifying them for additional cash prizes in a random drawing.
CiCi's was able to donate more than $22,500 to 1,500 schools.
Woods Elementary in Fort Smith, Ariz., was awarded a grand prize of $5,000. Two schools in Katy, Texas, and Ormond Beach, Fla., received the second prize of $1,000 while an additional 49 schools won pizza parties for their entire school complete with 1,000 slices of pizza, 500 cinnamon rolls and party decor.
The company also awarded five bonus prizes of $500.
To qualify for the prizes, schools needed to host a fundraiser during the months of February, March and April. CiCi's encouraged schools to recruit a celebrity server, such as the principal, to help motivate staff and build school involvement.

Topics: CiCi's Pizza , Marketing

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