CiCi's incident offers another lesson in the power of video

April 19, 2009
WTKR-TV (Norfolk, Va.): An incident at a CiCi's Pizza serves as another demonstration on the power of video to inflict harm on a company's brand. Employees at the restaurant were filmed washing dishes with a hose in an alley behind the restaurant.

Topics: CiCi's Pizza , Marketing , Operations Management

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