CiCi’s inks Texas-sized deal

Feb. 27, 2011

Texas-based CiCi’s Pizza has signed agreements for 16 new units throughout the next five years in the Houston and San Antonio markets.

The restaurants will be built by current franchisees Tommy and Tami Marlin and Guillermo Perales, who leads Mucho Pizza, a subsidiary of CG Management.

The Marlins, along with their son Shane, already operates eight successful CiCi's restaurants in Abilene, San Angelo, Laredo and San Antonio, Texas.

"Perales and the Marlins are exactly the kind of franchisees that will ensure CiCi's remains profitable as it grows," said Bill Spae, CiCi's Pizza chief development officer. "Their experience with best practices and proven track records sets an example, and the tone, for future franchisees."

New VP of franchise sales

The company’s expansion plan calls for 500 new restaurants in the next eight to 10 years, with Texas as the focal point of its growth.

"Texas has led the nation in job growth for the past decade, and we have strong brand loyalty and brand recognition here. As we continue to build restaurants for long-term success, Texas, as well as Southern California and Southern Florida, will be key to our expansion goals,” said Mike Shumsky, CiCi’s Pizza CEO.

To help obtain that goal, CiCi’s has hired Bruce Evans, a 15-year restaurant and franchise veteran, as its new vice president of franchise sales.

As director and then-vice president of franchise development for Richardson-based Wingstop, Evans developed sales strategies that helped grow the franchise chain from 50 units to more than 500 in just nine years.


Topics: Business Strategy and Profitability , CiCi's Pizza , Franchising & Growth , Operations Management

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