CiCi's Pizza, Half Price Books debuts

May 27, 2008
COPPELL, Texas — In support of the "No Child Left Behind Act," CiCi's Pizza is partnering with Half Price Books to launch a summer reading program that will encourage kids to read at least 15 minutes a day, five days a week.
Children ages 10 and under will earn rewards by keeping a reading log of their progress, supervised and approved by a parent. Efforts will be rewarded with a free children's buffet at CiCi's Pizza or a $3 coupon card valid at Half Price Books.
The "Feed Your Brain" program will run from June 1 through August 30. Rewards are available nine weeks during the months of June and July and reading logs will be accepted through July 31.

Topics: CiCi's Pizza , Marketing

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