CiCi's Pizza launches buffet promo

June 24, 2009
COPPELL, Texas -- CiCi's Pizza will offer for two weeks its buffet at a discounted price of $4.99 or less. The company's buffet offers 16 kinds of pizza, a salad bar, pasta and desserts. 
"Frankly, we have always offered the best food value for our guests with our all-you-can-enjoy buffet," said Craig Moore, president and CEO of CiCi's Pizza. "Dropping our price to $4.99 and even less makes a guests' visit all that more delicious."
New television spots, created by Deutsch Advertising, takes on the competition and capitalizes on the depth of CiCi's menu. The Fancy Jingle spot features the buffet with a close-up of their signature cinnamon rolls.
The $4.99 buffet offer is valid at participating locations through June 28.

Topics: CiCi's Pizza , Marketing

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