CiCi's Pizza launches gift certificate program

 
Nov. 23, 2004

Coppell, Texas — Just in time for the holidays, CiCi's Pizza announced it will launch its first gift certificate program system-wide. Company president Craig Moore said he is hoping the new offering will relieve holiday stress for shoppers.

"During the holiday season there is nothing more stressful than trying to take care of gifts for friends, family and business associates," said Moore. "A CiCi's gift certificate has broad appeal and makes a great gift for teachers and relatives or as stocking stuffers. It is a great answer to the holiday gift challenge."

Gift certificates will be available at participating CiCi's Pizza locations in increments of $5. The certificates can be redeemed for food or drink at any CiCi's Pizza location nationwide.

CiCi's credits its continued success to the company's philosophy of going to extraordinary lengths to make the guests feel special while providing good value. Founded in 1985, CiCi's Pizza is a family-oriented restaurant serving guests all the fresh salad, pasta, desserts and 16 kinds of pizza they want for $3.99. CiCi's mission then and now is to exceed each guest's expectation in food, service and cleanliness, all within their low price point. Since opening its first restaurant in Plano, Texas, CiCi's has grown to more than 500 restaurants in 23 states.


Topics: CiCi's Pizza , Marketing


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