Jan. 9, 2014
Technomic has announced the winners of the 2014 Chain Restaurant Consumers' Choice Awards, which are based on consumer responses to the research and consulting firm's ongoing brand study.
According to a new release, as part of its comprehensive Consumer Brand Metrics program, Technomic asks consumers to rate more than 120 leading restaurant chains on more than 60 different attributes, from the quality of the food to the overall brand reputation. The ongoing study records 80,000 consumer visits annually. Results were determined from data collected from Q4 2012 through Q3 2012.
In the QSR category, CiCi's Pizza earned the top spot for being "kid-friendly."
"It's important to point out that consumers get credit for rating the chains and selecting the winners," Darren Tristano, Technomic EVP, said in the release. "We're pleased to acknowledge the winning organizations, but these awards come directly from their customers."
The Consumers' Choice Awards will be presented at Technomic's Consumer Trends & Directions Conference, Jan. 22 and 23 in Newport Beach, Calif.
Read more about trends and statistics.