CiCi's Pizza targets 500-unit expansion

 
Sept. 15, 2010

CiCi's Pizza has made public its plans to add 500 restaurants to its growing portfolio throughout the next eight to 10 years.

"Our 'One Brand' mission is well underway, ensuring we have a repeatable approach to operations that gives guests across the country a consistent, high-quality experience with every visit," said Mike Shumsky, CiCi's Pizza CEO. "Our team of industry leaders will take CiCi's to the next level and grow the company."

CiCi's has hired industry veterans Bill Spae and Nancy Hampton to drive the expansion of the more than 600-unit company. Spae brings more than 30 years of experience as a president, CEO, investor and franchisee to his position as chief development officer (CDO).

Hampton, a 20-plus year restaurant veteran, will serve as chief marketing officer (CMO). She brings experience from big-name brands such as Chili's Bar & Grill and Corner Bakery Café, and most recently ran her own consulting firm.

Both executives were brought on to help lead CiCi's strategic growth plan. Spae's team will seek out developers and potential franchisees, particularly those interested in multi-unit agreements. Additionally, the plan targets nontraditional locations such as airports.

"CiCi's Pizza has an opportunity to double in size," Spae said. "The company's value proposition will remain attractive in the marketplace going forward, and CiCi's pizza buffet is a simple concept that translates well to all kinds of customers."

Through recent market and demographic research, the company has identified the prime areas of the Inland Empire, Chicago, Upstate New York, Philadelphia, Miami and Phoenix, for brand expansion.

Marketing will play a key role in CiCi's strategic plan. As CMO, Hampton will draw on her experience leading successful reimage campaigns, increasing sales and profits and delivering consistently positive ROIs.


Topics: CiCi's Pizza , Franchising & Growth , Operations Management


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