CiCi's rolls out Italiano Garlic pizza

June 26, 2012

CiCi's Pizza has added the Italiano Garlic pizza to its custom buffet. Made on a crisp Italiano crust, the pizza is topped with a new garlic sauce, pizza cheese, red onions, black olives, diced tomatoes and a sprinkling of CiCi's special Italiano herb seasoning.

The Italiano Garlic joins other pizzas in CiCi's Italiano line, including The Meltdown (introduced in April), the Pepperoni & Sausage Italiano and the Veggie Italiano.

"Our guests seeking classic Italian flavors are sure to enjoy the Italiano Garlic," said Rebecca Stone, CiCi's Pizza senior director of Food and Beverage. "Bursting with delicious, fresh-baked garlic taste, the Italiano Garlic expands the buffet's selection and fills our restaurants with a warm, classic pizzeria aroma."

The Italiano Garlic is one of three pizzas added to its buffet this year, preceded by The Meltdown and The Hog Fest. Each new product is rolled out with CiCi's "There's More Where That Came From" campaign, strategically designed to highlight the restaurants' distinctive pizzas and buffet variety.

To introduce the new pizza, CiCi's will use a mix of social media, including a new website feature that links to Facebook and allows guests to "like" the new pizza among other menu items. Additionally, an online commercial shows vampire mobsters diving into the Italiano Garlic pizza with unexpected results. The campaign uses taglines such as "Vampires Beware!" and "For Humans Delicious, For Vampires Deadly."

Check out the new commercial:

Read more about food and beverage introductions.

Topics: Food & Beverage , Marketing / Branding / Promotion , Online / Mobile / Social , Pizza Sauce , Pizza Toppings

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