- WHITE PAPERS
FINDLAY, Ohio — Mystery shopper reports and customer satisfaction surveys conducted by Corporate Research International found that CiCi's Pizza has the best service in the pizza business.
According to a news release, CRI just released its inaugural retail service report titled, "Real People Ratings Best of 2005." In it, Cici's Pizza outpaced Papa Murphy's Take 'N' Bake Pizza and Papa John's for top honors. Other foodservice companies that were top finishers in their respective categories included Subway (fast-food) and Olive Garden (full-service restaurants).
CRI conducted online surveys in May, August and December, each time generating more than 8,000 responses. Respondents rated their perception of each business's customer service on a scale of 1 to 10, with 10 being the highest rating.
"The results of this survey have important implications because they reflect the everyday consumer's perception of each establishment rated," said Mike Mallett, chief executive of CRI. "It shows how important it is for companies to be consistent in their marketing and customer service across the board. The compilation of these things is what forms the brand perception in the consumers' mind."