Coal Burger concept heads to Texas

June 12, 2011

Just a few months after its launch, fast casual concept Coal Burger is set to open its second location in Woodlands, Texas's Town Center.

Coal Burger, a venture of Grimaldi's Pizzeria, first opened in Scottsdale Quarter, a shopping/dining/entertainment destination in Scottsdale, Ariz., where Grimaldi's is headquartered. Coal Burger uses a similar coal-fired brick oven as Grimaldi's.

The new concept offers a selection of natural grass-fed beef and Niman Ranch Natural Beef, as well as brioche, gluten-free and wheat buns. Selections also include a vegetable and rice vegetarian burger and Chef Inspired salads, sweet potato fries and seasoned french fries, organic beer, biodynamic wine, thick organic gelato shakes and Boylan's self-serve natural fountain sodas.

Beyond the sustainable food choices, Coal Burger's building features eco-friendly features such as reclaimed wood, recycled natural nickel patina, PVC-free banquet seating and bamboo furniture. All napkins, paper towels and toilet paper on site are 100-percent post-recycled product.

"Coal Burger is an exciting new concept in today's restaurant marketplace. The delicious smoky flavor of cooking in a coal fired oven, paired with natural ingredients, makes us believe we have a winning combination," said Coal Burger Founder Joe Ciolli.

A third location is in the works in Chandler, Ariz.

Topics: Business Strategy and Profitability , Food & Beverage , Franchising & Growth , Operations Management , Ovens , Restaurant Design / Layout

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