Coalition launches high fructose corn syrup ad campaign

 
Sept. 30, 2009
The nonprofit Center for Consumer Freedom (CCF) has launched a new million-dollar ad campaign designed to educate the public about the fact that high fructose corn syrup is nutritionally the same as table sugar.
 
The new television commercial, which features actors dressed as an ear of corn, a sugar cube and a honey bear standing in a police line-up, focuses on the fact that high fructose corn syrup has been wrongly accused of contributing to obesity more than other sweeteners. The "victim" in the commercial is unable to identify the sweetener responsible for making him "gain the weight" because all three sugars have the same number of calories and are handled the same by the body.
 
"The public will soon understand that they have been misled into thinking that high fructose corn syrup is handled differently by the body than other sugars," said CCF executive director Rick Berman. "Our campaign explains to people the truth about corn sugar and lays to rest, once and for all, the notion that it is different from other sweeteners like beet sugar, cane sugar or honey. This attack on high fructose corn syrup - and by implication the many products that use this form of 'corn sugar' - has no scientific basis. All sugars can be enjoyed in moderation."
 
The Center for Consumer Freedom is a nonprofit coalition supported by restaurants, food companies and consumers working together to promote personal responsibility and protect consumer choices.

Topics: Associations , Food & Beverage , Marketing


Related Content


Latest Content


comments powered by Disqus

 

TRENDING

 

WHITE PAPERS