Coca-Cola adds customizable feature to Freestyle app

May 6, 2014

Coca-Cola Freestyle is set to release a new "Create Your Own Mix" feature on its Coca-Cola Freestyle app. According to a news release, the new feature will allow users to choose from 100-plus drink options and connect their smartphones to dispensers at participating outlets before pouring their beverage creation.

The app is free for Android and iOS device.

How it works

Customers tap and drag up to three different options, adjust the percentage of each and name their mix. They then scan the QR code to connect with a Coca-Cola Freestyle machine at participating restaurants, pour and enjoy their creation.

Users can also share their personal mix with friends.

"The magic of Coca-Cola Freestyle is branded choice — you can choose your favorite Coca-Cola fountain beverage or one you've never tried or something you've created entirely on your own," said Joel Bishop, VP and general manager, Coca-Cola Freestyle, Coca-Cola North America. "The Coca-Cola Freestyle mobile app is an extension of that magic, and this latest enhancement takes it to a new level that we believe will fit seamlessly into people's lives."

During May and June, foodservice operators at about 2,000 locations across the country will participate in a pilot test of the Coca-Cola Freestyle mobile app's new feature before its nationwide launch later this year. Participating restaurants in the pilot include Firehouse Subs, Noodles & Company, Moe's Southwest Grill, Qdoba, Taco Time and Wingstop.

Topics: Equipment & Supplies , Online / Mobile / Social

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