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Technomic has published its Breakfast Consumer Trend Report to help foodservice executives understand the latest behaviors, preferences and attitudes of consumers regarding the breakfast daypart.
Most people still source breakfast from home and only 20 percent of consumers told Technomic that they're eating breakfast away from home more often now than they were one year ago.
Interesting findings in the report include:
"Opportunities to promote breakfast can extend far beyond conventional morning hours," said Darren Tristano, executive vice president of Technomic Inc. "Operators looking to promote this daypart can leverage consumer interest in all-day or late-night breakfast programs. There's also room to expand brunch options, and even get creative by applying traditional breakfast flavors to non-breakfast foods."
Read more about trends.
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