Consumer site to provide info on food product recalls, food safety

Nov. 23, 2008
WILMINGTON, Mass. -- US Food Safety Corp. has launched, a Web site to provide consumers with the most up-to-date food safety alerts, recalls, advice and columns.
Created by food sales and marketing veteran Susan Reef, provides unbiased information with Reef engaging noteworthy college professors in the field of food safety for articles and editorial advice. provides useful food safety advice for all age groups.
Membership to is free and provides members with the latest food safety product alerts, delivered to members' inboxes. also provides the latest food safety articles, covering holiday food safety tips, general food safety handling tips, as well as food safety topics of interest, like the recent impact of melamine in our food supply chain.
Food safety is a primary concern for consumers. According to Deloitte LLP's survey, "Food and Product Safety and Its Effects on Consumer Buying Habits," the results revealed:
  • Approximately three-quarters of the overall respondents (73 percent) were extremely concerned about the safety of products produced in China
  • Half have the same doubts about products produced in Southeast Asia and Mexico
  • Consumers would like more information about the safety of food products provided on packaging (86 percent), company Web sites (81 percent) and by the government (81 percent)
  • Some 67 percent said that food product labels with country of origin labeling, certification of product testing and certification of quality testing would be extremely important in their buying decisions
In the past two years, the U. S. Department of Agriculture (USDA) and the U.S. Food and Drug Administration (FDA) issued nearly 500 food safety alerts.

Topics: Online Ordering , Operations Management

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