Consumer study: Nutrition seen as restaurant responsibility

 
April 10, 2008
CHICAGO — In its latest study of consumer attitudes toward corporate social responsibility (CSR) in the restaurant industry, Technomic Information Services asked consumers to rank their three most pressing social issues and found that restaurant users rated both nutritional disclosure and responding to nutritional concerns among the four most important for the restaurant industry to address.
 
Further, the research found that close to 80 percent of consumers claim they would respond favorably to a socially responsible restaurant by visiting more often and/or paying more.
 
This is Technomic's second annual Corporate Social Responsibility study and features CSR ratings of 26 restaurant chains.

Topics: Customer Service / Experience , Operations Management


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