Oct. 2, 2013
The New York-based startup Cover has launched its restaurant payment app out of beta at a handful of New York City sit-down restaurants.
According to TechCrunch, diners who check into a participating restaurant upon arrival can see the bill hit their credit cards, including preferred tip settings, as they leave, meaning they don't have to wait to pay. The free app will let a single guest pay the bill or automatically split the bill evenly between guests.
Cover co-founder Andrew Cove told the site that the company spent the last year testing various ways of splitting a check. "At the end of the year, we realized it was a much better experience to auto-split the check," he said. "We realized if we give the user control, they'll spend the last part of the evening with their phones out, fine-tuning everything on the bill."
For now, the company will manually choose restaurant partners, but may eventually move to letting restaurants sign up on their own. Sixteen restaurants have currently signed on to receive payments by app at the end of a meal.
Cove said the company makes money from each transaction and offers a unique fee structure that yields lower interchange costs.
Cover isn't alone in the space, TechCrunch added; TabbedOut and Square are also active.
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